Every piece of technology Google builds is for 'Data Mining'.
Remarkable how they force you to put a message that your website uses 'Cookies' with total disregard to Google focused on personal information collection.
Microsoft has even changed their policies for the latest rollout so the default answer to 'Would you like..' is 'Yes'.
'Cookies' - are not the problem, but a lot of people sleep better knowing that xyz.com doesn't SHARE your personal information or use 'COOKIES' to track you.